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Acres Communications

Corporate Communications and Wine Industry Consulting

Trace Acres, MBA, DipWSET

What Acres communications Offers

For over 30 years, I’ve helped some of BC’s most prominent organizations achieve their goals by communicating honestly and effectively with their stakeholders – customers, members, employees, governments and the public.

Whether your goal is to build your brand, engage employees or shift perceptions, communicating confidently and clearly is critical for success. I can help you plan, write and deliver your messages. In a nutshell, I’m a full-service communicator who knows how to build and execute a successful communications strategy.

If you have a good story to tell but need help finding the right words or ways to communicate it, maybe I can help. Give me a call or send a text or an email. I look forward to working with you!

Services Provided

Writing
Media Relations
Media Training
Presentation Workshops
Member Engagement
Employee Communications
Issues Management
Wine Consulting

About Me

I’m a professional communicator with a passion for storytelling. Whether it’s on a website, in a speech, on the radio or in magazine – I love hearing good stories well told. And I love helping people, organizations and companies tell them.

I trained first as a reporter, then after making the transition to corporate communications, I completed an MBA – recognizing the clear connection between communicating effectively and succeeding in business. As a manager, director and vice president, I’ve helped tell the stories of high-profile organizations with large audiences – the Port of Vancouver, BC Transit, TransLink, the BC Automobile Association and the BC Trucking Association.

In 2014 I founded Acres Communications and have been fortunate to work with clients who share my passion for communicating effectively on a range of issues and initiatives. In 2018 I decided to pursue another passion and launched a parallel career in the wine industry, toiling in vineyards and sharing my knowledge with guests eager to learn about BC’s burgeoning wine business.

Today, Acres Communications is my business focus with wine consulting added to my portfolio. I live in Kelowna where I enjoy music, skiing and the outdoors – and have a love-hate relationship with golf!

Testimonials

We engaged Trace to conduct a very successful presentations skills course for our leadership team.  Trace was professional, knowledgeable and engaging.  All involved provided great feedback and we saw a noticeable improvement in the quality of their performance as well as their comfort in presenting.

Lorraine Bullock

Vice President, BC, Wawanesa Insurance

I have relied on Trace’s skills and expertise for delivery of a variety of projects.  Working across multiple organizations in both the private and public sectors, I have always been impressed with his professional, collaborative approach and his ability to bring people together to get the job done. Trace’s leadership, guidance and insights have been instrumental in our projects’ success.

Mark Donnelly

Executive Director, Trucking Safety Council of BC (retired)

I can hardly say enough about Acres Communications. Trace is a truly professional communications leader who provided our industry association with a wealth of experience, talent and enthusiasm. He was at all times conscientious and proactive in addressing his client’s needs.

Greg Wirtz

President, Cruise Lines International Association – North West & Canada (retired)

Let's connect

If you think we might be a good fit, I would love to hear from you. Get in touch with me today so we can discuss how I can help you take your business to the next level. 

Feel free to contact me directly by email or phone, and be sure to follow me on my social media to stay up to date on my projects. I look forward to hearing from you.

Projects

I have had the privilege of working closely with several companies improving their operational scope by working with them on a communications basis.